As many of us attempt to perfect our social media promotions, our Twitter and Facebook friends are experiencing the social media election impact with interaction to “tip the vote” in 2010.
The Guardian British newspaper in May 2010 reported that Twitter and Facebook, which had been limited primarily to United States youth in previous election cycles, had now become critical components of the election process creating social media election impact.
In fact, Charles Arthur wrote in The Guardian that a Twitter account (@Tweetminster), a media utility connecting Tweeps to UK politics, had 152,342 tweets relating to the third set of the UK political debates. That was an average of 26.77 tweets per second! (read more here)
As the Nov. 2, 2010 elections in the United States drew to a close, once again social media election impact was encouraging voting, talking about voting and keeping people informed about election results.
The very fact that people are proud to click “I voted” button on the automatic bulletin by Facebook’s U.S. Politics page is representative of the fact people want to be involved. The U.S. Politics page has more than 132,000 fans.
As CNN began calling the remaining elections at about 11:45 p.m. Eastern Standard Time on Nov. 2, I watched the bulletin for U.S. Politics on my wall page jump the number users who had reported voting by 20,000 people in less than a minutes!
By 11:58 p.m., the U.S. Politics “I voted” application showed that 11,761,376 Facebook users had reported voting, and the number was still climbing. (see photo)
U.S. Politics page visitors could even find their polling location if they’d forgotten. An absolute social media election impact tool to helps those who may need extra voting encouragement. When I visited the “find your polling place” page, I saw another fantastic opportunity with live chats allowing non-related Facebook users to speak about election results.
In a non-presidential election year, for Facebook or Twitter to have so much discussion about candidates and the wins and losses validates my theory for social media election impact.
KSLA-TV in Shreveport, LA interviewed a comunications professor that concluded Facebook creates information and communication but it does not necessarily predict elections. They gave the example that a winner of one of the Louisiana elections had fewer “fans” than the loser. (Read more)
Social media will continue to grow its popularity and interactive opportunities for visitors. With more than 11 million people taking the time to click “I voted”, I’d say news agencies and professors better pay more attention for social media election impact and basic business branding.
You may not decide who you vote for because of Facebook and Twitter feeds, but you will most likely debate with friends candidly and openly, which will improve voter understanding. Hate it or love it, social media opens doors for business branding, promoting and growing. Find your wow factor and run with it!